The process of designing logos requires an in-depth understanding of every component and facet of the company represented. The more information a designer has to work with prior to designing a logo will only add to the depth of meaning embedded in the design thus increasing the success of the logo. Ratio 5:8 Design is a company that specializes in a variety of design realms utilizing a design philosophy rooted in the Golden Mean, a mathematical proportioning system found throughout nature like the signature of God that produces designs with a heightened sense of balance, harmony, and beauty. The Fibonacci number series is at the crux of these proportions of which 5 and 8 are but one pair. The Ratio 5:8 Design logo is laid out with such proportions not only in its outward dimensions but also in the relationship between font sizes used. Why in the world would a company that specializes in good design based on the Golden Mean not have a logo designed with such in mind? It wouldn't and shouldn't. Enough said.