Bio

The art of graphic design has a long and storied history that runs parallel with early modern psychology and its attempts to better understand and, in many cases, manipulate the human psyche. Through its purposeful employment of design elements and principles complete with their metaphysical attributes and connotations, graphic design brings together text and image in an effort to better communicate ideas, messages, and meanings. Whether utilizing the simplicity of minimal text on a white field or the dynamics of expressive lines, shapes, and colors, graphic design can have a powerful effect on a viewer's conscious and often times subconscious psyche, effects that at once motivate change, influence behavior, and provoke thought. A little research into the corporate world's most iconographic logos will reveal a multitude of powerful thought provoking ideas, messages, and meanings. We here at Ratio 5:8 Design believe ours ranks right up there with them. Structured within a golden ratio with font sizes relative to that ratio, the logo utilizes the very design philosophy the name suggests. Ahhh, harmony.